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Kool-Aid Days Newsletter

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Hastings is Kool-Aid's
original home

In 1927, Edwin Perkins invented Kool-Aid in Hastings, Nebraska. The six original flavors were strawberry, cherry, lemon-lime, grape, orange and raspberry (Mr. Perkins’ favorite). Kool-Aid was produced at 506-508 West 1st Street in Downtown Hastings, across from Burlington Station. Perkins Products were manufactured there until January of 1931. Nearly 80 years later, Kraft Foods owns Kool-Aid. Over 500 million gallons are consumed each year worldwide by Kids of all ages!

 

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Winner Nebraska Governor's Travel Awards:
2010 Most Outstanding Event
2009 Most Outstanding Website
2006 Most Outstanding Event 

 

 

Site design by Infuze Creative, Inc.

 

Krew Kool-Aid 

 

 "Have you always wanted to be one of America's best loved Corporate icons?" Here's your chance! Kool-Aid Days is looking for 10-12 responsible young men and women to train and become Krew Kool-Aid, the people who bring Kool-Aid Man to life not only at Kool-Aid Days but at events across the state, all around the year. If you're interested in adding that kind of statement to your resume and being part of the Kool-Aid Days events in a big way fill out the application and return it to the address given by June 1, 2012. Email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it for an application.  

 


 

 

 

Still Rockin' - 2012 Kool-Aid Days!

August 10-12, 2012

 

 Join the celebration the 2nd weekend of August!  We're Still Rockin' fifteen years later and celebrating Edwin Perkin's invention of Kool-Aid 85 years ago. There will be games, contests, gallons and gallons of Kool-Aid in 14 different flavors and the grand opening of the newly remodeled 'Kool-Aid Discover the Dream' exhibit at the Hastings Museum.  So, build a boat or even a float, see if you're the kwickest drinker around or even test your skills at the Flying Disc Golf Tournament or at the Fun Run - We look forward to seeing you!

 

 

 

2012 Kool-Aid Days Theme Logo Competition

 

As you might have already heard this year, 2012, is the 15th year of Kool-Aid Days and the 85th year of Kool-Aid, so we want to do something special for our festival theme logo. We organize many events throughout the city to celebrate this invention and summertime favorite.

 

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Thanks to everyone for supporting 2011kadlogo_peacelovepineapple.jpg
Kool-Aid Days 2011

Kool-Aid Days 2011 has come to a close, and thousands of guests felt the peace, love + Kool-Aid by coming to Hastings to celebrate Nebraska's Official Soft Drink.  Kool-Aid Days wouldn't be possible without the support of hundreds of volunteers, our corporate sponsors and grant funders, the very hard work by the Kool-Aid Days Board of Directors, and of course, the thousands of guests who come from all over the country.

Don't forget to order your exclusive Klub Kool-Aid Membership today!

Kool-Aid Days 2012 will take place the second weekend of August -- Friday August 10th through Sunday, August 12th.  See you there! 

 

 


 2011 Kool-Aid Festival Results

 

Learn the results of the various events from the 2011 Kool-Aid Days festivities.

Jammers Boat Races

Kwickest Drinking Contest

CuteKid

Fun Run

Kardboard Boat Races

 

 

 

 


 

Join KLUB Kool-Aid Days and Become Part of a Community Tradition

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Kool-Aid Days has become a bigger and more beloved tradition in the Tri-Cities region every year since its inception fourteen years ago.  This year, we expect Kool-Aid Days to lure thousands of visitors to the Tri-City Area, bringing over $2 million in other revenue to the local economy during festival weekend. Now, for the first time, members of the community can give back to this Nebraska phenomenon by joining KLUB Kool-Aid Days.

 

In Need of Your Support
Admission to most of Kool-Aid Days is free, and our contest entry fees, game/ride tickets, and Kool-Aid Days Kollectible prices are kept very reasonable, down to our iconic $2 mug that gets you all the Kool-Aid you can drink and admission to Koncert Kool-Aid. One of Kool-Aid Days’ primary goals is to provide affordable access to everyone, yet ask companies and individuals to contribute to keep the festival healthy and growing. Kool-Aid Days provides an ideal combination of community pride, economic development, and family fun deserving of your support.
kbbraceskool-aidplaygroundweb300captioned.jpgAs the festival thrives, we depend even more on support from people like you to pay for up to 40% of our growing expenses, yet produce a festival grand enough for “Kids of ALL Ages!”  KLUB Kool-Aid Days is a great way for you to contribute to the success of Kool-Aid Days and get some unique benefits for you and your family, too!

KLUB Kool-Aid Days memberships make great gifts, too!  Just imagine the look on children's faces when they find out that they're going to a private party with Kool-Aid Man and that they'll be the first to play this year's carnival games.

auditoriumcanopy2005web300.jpgAs a member of KLUB Kool-Aid Days you will be invited to the exclusive KLUB Kool-Aid Days Sneak Preview Event on Friday evening, August 10, 2012 at the Hastings City Auditorium.  The sneak preview will include exclusive photo opportunities with Kool-Aid Man, free Kool-Aid, snacks, first chance to play the new kids’ games, and an opportunity to purchase the full selection of Kool-Aid Days Kollectibles in a relaxed environment.  Each member of KLUB Kool-Aid Days will receive an official membership  designating them as genuine fans of Hastings’ most-popular festival!

To order your KLUB Kool-Aid Days membership, click HERE or click on "Read more..." below to determine the membership level at which you'd like to join or give a membership to a friend or loved one. 

Read more...
 

 


 

 

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American Bus Association Names Kool-Aid Days One of North America's 100 Best Events for 2011

Event is a Ticket to Fun and to Critical Group Tourism Dollars

HASTINGS, NE, September 7, 2010 - The American Bus Association (ABA) announced today that the 14th annual Kool-Aid Days, to be held on August 12-14, 2011, has been designated as one of the Top 100 Events in North America for 2011 by an experienced expert tourism industry selection committee. Inclusion in the Top 100 list, published as a supplement to the September/October issue of Destinations magazine, indicates that Kool-Aid Days offers excellent entertainment value to both tour groups and individual travelers from around the world, according to ABA.

With the release of the American Bus Association's 2011 Top 100 Events in North America, ABA celebrates 29 years of the program. What began as a way for motorcoach operators to incorporate new product into their itineraries has grown to one of the most sought-after lists by travel professionals, motorcoach operators and the general public.

"The attractiveness of Kool-Aid Days as a don't-miss entertainment value is only part of why its selection this year is such a distinction for Hastings," said Peter J. Pantuso, CTIS, ABA's president and CEO. "The real news here is that Kool-Aid Days has been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy. The honor gives Hastings, Nebraska, an important boost in visibility among professional tour planners."

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Kool-Aid Days now has "undated" Kool-Aid Smile T-shirts in adult and youth sizes!

 

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Check out our Tie Dye Bandanas in the newly-updated Kool-Aid Days Kollectibles Store!

 
2011 Kool-Aid Days Corporate Sponsors

Koncert Sponsors:


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Grants from:

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Festival Sponsors:

 

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  Festival Sponsors:

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Event Sponsor:

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Media Sponsors:

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